Do ad/marketing agencies still take portfolios to meetings with potential clients?

Question

Our agency has a really old one and we are debating whether we should revamp it or not.

Answer 1

email me with details, maybe i can help. i am a graphic artist and i plan to start a business in august .it is in the works now.

Answer 2

There is an old adage in the advertising business that says "You are only as good as your last campaign." I personally believe that an agency's portfolio is their "product." If you aren't proud of the product you produce (and thereby strides to keep it current), I think it sends a message to clients and prospective clients. You never know when a client will ask to see examples of past work. And even though JPEGS and PDFs and online portfolios have somewhat made hard case portfolios a thing of the past, you will always have a client who will want to see and hold your work in his hands.

To be forthcoming, my opinion is based on 16 years experience as a creative director, so I'm a firm believer in championing the creative work.