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Do you think big oil companies were just "testing the waters" to see how high they can rise fuel prices to a point where people start complaining and cutting down on purchasing the product? In economics, it's called "price elasticity" - basically finding the sweet spot where people will still buy the product even though the price goes up (or down). I think the $4/gallon price point is where people start complaining ALOT. Notice how it kind of went to the $4/gal price point and is now creeping downwards?http://en.wikipedia.org/wiki/Price_elasticity_of_demand
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