Do you put conference information in a press release?

Question

Or should that be stated in the media advisory? If I'm sending out a media advisory with information about a press conference, should I repeat the conference information in the press release (which is about new education programs, not the conference itself...)? This is confusing me for some reason...Please help! Thanks

Answer 1

In a press release, you announce the conference, allude to some of the highlights, and give a contact # where the rest of the information will be available.