Do you think Evian offer higher retailer margin than Dasani, Aquafina and Nestle water ?

Question

Well, normally the premium brand should offer high retail margin, isn't it ?

Answer 1

I definitely think so.  Of course any mineral water shipped halfway around the world is going to have more of a total cost.  But i think it has more to do with total sales volume.  People buy a lot more of the cheaper purified water than they do the mineral water like Evian, so a profit can still be obtained with a smaller margin, as long as a lot of units are sold.