Question:

Do you think that gender stereotypes in adverts affect your behaviour, beliefs and ideologies?

by  |  earlier

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I'm asking this for my media project.. so any detailed and... smart sounding answers are GREATLY appreciated.. thanks

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6 ANSWERS


  1. Oh boo hoo, Madison Avenue finally starts showing men as they are in advertisements and suddenly it's a bad thing.

    Where was your defense of women when all women in ads were portrayed as s*x objects? At least that has gone down to about 50%.

    What they are putting in ads is what makes people laugh, because when you laugh at a commercial you remember it and you remember the product. Nobody is out to change the stereotype of men. They do that well enough on their own. Does Tim Allen ring a bell?

    It's just advertising, get over it and who cares?


  2. Ashleigh, it might be of interest to your studies that men's rights activists such as myself are very concerned about the way violence against males is shown in the media to be humorous (I am concerned about violence against any group being shown as humorous).

    Men are also often the victims of crimes such as domestic violence but many fear that they will be laughed at if they report this crime. There are figures about male victims of domestic violence below (pertaining to the UK only).

    http://www.mankind.org.uk/domesticabuse....

    We believe that the media constantly showing violence against males as humorous only makes the position of male DV victims worse, since it is already a taboo subject.

    One UK newspaper a while back had a feature "National Lunchbox Week" (lunchbox in the UK is a slang for the male privates). They included a man who had been sexually mutilated by his wife (had his p***s cut off) and joked that he did not have much in his 'lunchbox'.

    On one website they currently sell a kniferack called "All Men Are B*****ds" and it is the figure of a man with knives piercing through all parts of his body including his head.

    Then there is the clothes range and other merchandise by one firm with the slogan "Girls Kick Balls" showing a cartoon girl kicking a boy so hard in the testicles that he is lifted off the ground.

    Please feel free to email me if you would like any further information.

    (unless you particularly wanted examples of television advertising. The products I mention are advertised on the internet)

  3. It doesn't affect the behaviour anyone who is even remotely media literate. When people learn how to recognize the stereotypes that exist in advertising, they can begin to ignore them.

  4. Lol, judging from ryde_ons questions and answers over the months it seems he DOES try and copy those sterotypes. I think the majority of people like to feel they fit in, but I don't follow sterotypes and I'm just be so I don't get swayed.

  5. Yes, I refuse to buy wrinke cream. But, botox seems ok.

  6. Yes, I do my best to emulate the bumbling buffoons T.V commercials make men out to be.

    Believing ,of course, that an easily manipulated idiot of a man must be what todays women consider the ideal, otherwise why would they be the example used in advertising, right ?

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