Whenever I am at Safeway, it seems there is always at least one thing I had in mind to buy that seems to be intentionally hidden or obscured so that its price advantage cannot be reaped. Case in point: when I moved into my current house I also went to a nearby Safeway to buy some kitchen utensils like a can opener. But naturally the $4 can openers were gone for several weeks, but what should that matter, Safeway also had deluxe "chef's grade" can openers for $18! Any time there is a cheaper brand and a coveted well known brand of and given food, it seems they always keep the cheaper option brand an aisle down and around the corner from the section it would belong in, where the prestige priced brand is displayed. This phenomenon also hold up with non-food items too, last week when I ran out of shampoo, Safeway had 2 whole shelves covered in tags showing Suave brand shampoo was on sale, but where the Suave should be were primo salon brands of shampoo costing 4X the price of my kind.
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