Does a plc drive strategies or strategies drive a plc?

Question

Is the plc used as a guide or do marketing strategies/ product life cycle management shape it?

Answer 1

strategies definitely cannot drive plc because the concept of plc strategies states that the launcher of the new product has to design a separate strategy at each of the four plc stages ie introduction, growth, maturity, and finally decline stage. you cannot design like strategy for growth and decline stage but there is a different marketing mix for each stage that matches the strategy of that stage...thnx.