Question:

Does anyone know (approximately) how much ad networks like adsense pay you per click when you post their ads?

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They don't tell you on their adsense website. But if you know about how much similar ad networks pay, please do tell! I'll give you 10 points.

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  1. I think it is a few cents for each click, but with millions on the web it adds up fast.


  2. It depends on your keywords and whether you've been smart priced or not. (You *don't* want to be smart priced as your earnings will drop to between 1-5c per click no matter how much money the same ads will pay per click on sites that arn't smart priced). There are lists of high paying keywords, which are supposed to pay up to $100 a click floating around. There's one list here  - http://www.strange-frontier.com/adsense.... - if you're intertested. But whatever you do don't pay for those sorts of lists, as you can get them for free...

  3. Anywhere from 2 cents up to a few dollars per click.  It obviously varies from site to site, but I'd say 10 cents per click is probably about the average.

  4. Banner ad networks such as Burstmedia or TribalFusion states clearly how much you will get paid because the price of their ads are fixed when they sell the ads to their advertisers. Most banner ad networks pay anywhere from $1-5 CPM depending on the ad format, while CPC rates are typically as low as $0.05 or $0.98 per click.

    Adsense, however, does not operate that way. You cannot tell how much the cost per click of the ads in your site will be for the following reasons:

    1. There is no set price that advertisers pay in Adsense -- it's a bidding system where the highest bids for the keyword are shown in your site.

    2. Advertisers are allowed to target publishers they want their ads to show. And if your site is chosen by advertiser, there is a chance that they will offer a higher paying ads than the advertisers competing on a per click basis.

    3. Smartpricing. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

    Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/a...

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    Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.

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    So we can have two exactly the same site in terms of topic. But if you do not get targeted ads and worse, you've been smartpriced, I can earn $1.50 per click while you earn only $0.05 per click -- on the SAME keywords.

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