Does anyone know why the release of the 6th harry potter film was put back to july?

Question

Does anyone know why the release of the 6th harry potter film was put back to july?

Answer 1

It has to do with marketing trends.

Early summer is the most lucrative time to release movies that lots of teens will want to go see, because they generally have more free time on their hands during the summer when school is out.  Most of the highest grossing movies are released in May or June each year.  Kids have all summer to see them after their initial release date.  It also has to do with the fact that kids can get to a theater more easily in the summer than they can when it gets dark at five in the evening and when it might be 10 degrees outside with a foot of snow on the ground.

Jaws was the first real summer blockbuster, back in the mid-seventies, and ever since then, the movies studios have looked for "tentpoles" for their summer release season--films that are going to make more money than the other films they release, and thus pay for the duds they are going to finance while looking for a diamond in the rough.

I was not aware of Twilight and Potter potentially going head-to-head in the winter, but I read that there was an opening in July, and that gives the studio about half the summer to rake in the summer break cash.

Most films make half or more of their total gross in the first two or three weeks of release.  A film like Potter might make as much as a third or its total gross in its first ten days of release.  So the studios look for a weekend where their film will not have to compete with other high-profile blockbuster films to compete with.  Also, saying that your film was the #1 film in America last week looks good in the TV and print advertising, so the studios want to have opening weekend all to themselves when premiering a movie that they've invested heavily in.

For instance, if the Dark Knight and Hancock had opened the same day, one of those two movies would not have grossed number one at the box office.  But the studios that put out both of those movies wanted them each to be number one.  So rather than release them in direct competition with each other, they released them on different weekends.  Honestly, if Hancock had been released the same week as the Dark Knight, I'll bet it would have only ended up grossing half as much as it did, but it might have sucked 50 or 60 million away from the Dark Knight's total haul.

Answer 2

http://www.iwatchstuff.com/2008/08/wb_re...

Answer 3

Nothing is going wrong with production or anything, but the producers feel that releasing the movie in July and 2009 will bring in more viewers. Currently there are no movies that are going to be released then, and they feel that releasing Harry Potter 6 then will earn more money.

Personally, I think this is ridiculous, as any Harry Potter fan was looking forward to seeing the movie this November.

Answer 4

there was competiton against the movie twilight to be released the same daye as the harry potter original date.  but both of them changed their release for some reason twilight is coming in november instead of december.  

Answer 5

Yes, i do. It's all to do with the writers strike at the beginning of the year. Many of the films that were all set for release next summer were delayed and are now due to be released next winter instead. There is a spare gap in next years film schedule where they think Harry Potter will make a lot of money. WB already have one blockbuster, Terminator 4, but they wanted two for next Summer.

Im very pissed off about it tbh.

Answer 6

warner brothers wants another money maker like The Dark Knight

Answer 7

I think it was so it could be a "summer blockbuster"