Palin is an appeal to the white, male vote that feel threatened by Obama. That was Hillary Clinton's distinction over Obama - the white, working male.
As we can see from the answers, about Palin's "looks", it is quite apparent.
This was not a choice to get the "woman vote" vote at all, because the Conservatives prefer their women to stay at home "cookin' and a-cleanin'" in the first place.
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