Dulux Decorator Centres to partner with PDC
The rising popularity of darts has motivated a number of organisations to announce their sponsorship programs for different events arranged by the game.
A notable entrance of a sponsor in the mainstream of darts has been in the form of Altrincham-based Dulux Decorator Centres.
The prominent decorator organisation has recently announced to ally with the darts circuit of Professional Darts Corporation.
Reports have also disclosed that Dulux has been provided with the sponsorship contract of all events that are organised by the PDC.
These include UK Open, World Matchplay, Grand Slam of Darts and World Darts Championship.
According to the Marketing and Communications Manager of Dulux, Beverley Whitehead,“Darts is a sport which attracts a high proportion of our target market, and our increased presence at these high profile events throughout the year will help Dulux Decorator
Centres continue to engage with core customers”.
Interestingly, it is not the first time the sponsor will be becoming a part of the entire sponsorship venture.
This can further be vindicated from the fact that it is currently engaged in sponsoring the reigning champion of darts, Adrian Lewis.
It is important to recall here that in recent times, darts has split into two fundamental organisations namely PDC and British Darts Organisation (BDO).
Furthermore, PDC, that holds a more elite look in darts because of players like Lewis, Taylor and Barney present in it, has been able to gather greater number of sponsorships.
The increasing number of sponsorship is directly related to the increasing rise and popularity of darts.
PDC Chairman Barry Hearn has also expressed confidence from the support that Dulux has provided to the darts organisation.
“We’re delighted to be working with Dulux Decorator Centres as a partner of the PDC, and thank them for their support at an exciting time for darts”.
Apart from sponsors and organisations alike, players have also expressed complete confidence and trust on the entrance of a new sponsor in the list.
According to the players, such kinds of developments are vital for the future of darts in times to come. With an increase in the monetary value, it is expected to welcome new people in the game.
Tags: