Dustin Johnson signs a contract as the spokesperson for Myrtle Beach-Golf
World number 12 Dustin Johnson will serve the duties of a spokesperson for the Myrtle Beach Golf Holiday for 2011. According to the contract, Johnson will be the face of all the marketing channels including print, television and radio
media. In addition to that, he will appear in a 30-second television commercial, which will be shot at the Myrtle Beach area.
Representatives of Myrtle Beach Golf Holiday confirmed the news in a press conference held at the TPC in Murrells Inlet.
“We are thrilled to partner with Dustin to promote the Myrtle Beach area as America’s number one golf destination. We are excited to be associated with such a talented golf professional who genuinely knows and loves our area so much.
We are confident this association will resonate with golfers and prompt them to plan their next trip to Myrtle Beach for a wonderful golf experience,” they said in a press release.
The purpose of the deal is to promote Grand Strand as a vacation destination in future. Therefore, they decided to add some famous names in their family, which included the four-time PGA champion.
Golf Holiday will be cashing on the opportunity and so will Johnson, who has not won a title after the BMW Championship. The veteran will be charging a huge sum for the deal, but the details of the monetary gains have not been disclosed
yet. However, one thing is known that the pro is pleased over the deal.
Johnson revealed in a press conference held in Florida, where he recently moved in his new mansion, “I am honoured to be associated with Myrtle Beach Golf Holiday and help them promote the area.”
He talked about the golf resorts in the area and added that they were one of the top golf destinations in the world and he acknowledged the finest facilities present there. He elaborated the various types of experiences he had, while
his visits to the place and added that he felt honoured in becoming part of the family, which provided luxury, entertainment and nightlife all in one package.
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