Elasticity,Demand & Price?-Any Help?

Question

If you were in charge of designing a TV commercial campaign for a new shampoo. What will be the goal of the campaign and your methods for achieving the goal? I am needing to explain by using the concepts of utility, price elasticity, and demand.

Any help would be greatly appreciated. I'm not that imaginative. Thanks!

Answer 1

NO offense, but your request is illogical.  Price and elasticity are

economic terms and methods;  commercials are mediums-ways

to suggest people buy things.

Anyone who wants to compare the two will have a headache.

I can create the campaign.  To associate it to economics would

be; don't buy this as you don't need it.  Use hand soap.

but that won't sell shampoo.  shampoo is a luxury.