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Eminem ‘Raps’ up Formula 1 season!

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Eminem ‘Raps’ up Formula 1 season!
Formula One comes up with the perfect present to wrap up the multimillion dollar sport’s stint in 2010.  The event organizers have finally confirmed that rap star Eminem will be available to play in the 'F1 Rocks' concert at the Brazilian GP in November!
The past has witnessed a couple of successful F1 Rock gigs at prominent venues in the form of Singapore GP in 2009 and at the Italian GP last weekend. Eminem is the next big thing roped in for the event.
The American rap sensation is set to feature in his first concert in South America. The event is set to take place on November the 5th, as part of the awaited build up to the last race of the year - the Friday night of the Brazilian Grand Prix.
Where in Sao Paulo? Well, that is still to be decided.
The show was made possible after GEO Eventos decided to collaborate with Enterprise Entertainment along with LG as the official sponsor.

"This is something very special for the Brazilian audiences,” said the CEO of the organizing party Geo Eventos, Mr. Pedro Assumpcao.
The performance will do a ton of good to the country in many ways. Firstly, it will enhance the importance of the Brazilian Grand Prix and greatly justify the ‘save the best for last’ philosophy. Secondly, the music event will rope in a wider audience. Formula
One has had its fair share of critics, many calling it a boring sport. With F1 Rocks, people who don’t necessarily go bonkers over Formula One shall be interested. Finally, with the inflow of so many spectators, the tourism industry will greatly benefit, not
to forget the potential employment opportunities the large scale event is going to present. The added media coverage doesn’t harm either.

‘Marshall Bruce Mathers III’, who is better known by his onstage name Eminem, is one of the few successful white American rappers. The 37-year-old is however, a lot more than your regular show stopper as the versatile artist is also a record producer and an
actor – 8 mile anyone?!
One of the best selling artists in the world, Eminem has sold in excess of a whopping 80 million albums worldwide! His seventh and most recent studio album, ‘Recovery’ released back in June this year, has already sold over 4 million copies. The fact that
it has taken Pole in various charts worldwide, makes him a good option to attract the masses.
“Life sure is good when you can bring the best of both worlds to the same city on the same weekend.” concluded Andrew Barrett, VP Global Sponsorship LG Electronics.
 

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