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I had always thought that saving energy by not using it was a hugely untapped area where lack of motivation was a factor. I would like utility companies to provide online statistics from a competitive prospective regarding who is using less energy than they did last year. If my kids school came home with a energy saving contest that was monitored by utility companies, I assure you that every kid in the school would be shutting off lights and turning the heat down and the air up. Any ideas on how I could start something like this?
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