English Question? Editing Media Coursework?

Question

Adidas has developed this commercial by using clever advertising techniques: making advertising into a strategy where the commercial is less directly related to the product WHICH allows them to sell their identity.

or the same sentence without the which. I like the second.

Adidas has developed this commercial by using clever advertising techniques: making advertising into a strategy where the commercial is less directly related to the product allows them to sell their identity.

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:) (:

Answer 1

Both sentences are grammatically incorrect. If I had more context, I would gladly rewrite them.

Example:

By employing a strategy that has less focus on the actual products in its television commercials, Adidas has cleverly strengthened brand perception and the company's overall identity.