Evaluate Toyota's marketing strategy. How might it improve its strategy?

Question

use the marketing strategy of prius.....

Answer 1

Toyota is selling the Prius as fast as they can make them.  Most dealers have customers on waiting lists several weeks (or months!) long.  Some dealers are marking-up the Prius several thousand dollars over sticker price.

What makes you think that Toyota needs to improve their marketing strategy?

What needs improvement is their manufacturing strategy...IMHO.

Answer 2

Toyota's marketing strategy is pretty sound for the Prius, as it seems to be selling well.  Instead of their external marketing, I would focus on their internal marketing on how to reduce cost without compromising quality.

In Japan, they use a system of Keiretsu - this is a phenomenal system that the Western cultures have never been able to get right (basically, its working together!).  Take a look: http://en.wikipedia.org/wiki/Keiretsu