Example of an urban/street fashion brand/company?

Question

I am writing an integrated marketing communications plan for a company and am inspired by the way swatch developed a marketing plan to move from targeting 'street' youths to 'extreme-sport' youths. So i'm looking for a brand that at the moment targets street/urban clientel, preferably another watch brand. Any ideas?

Thank you

Answer 1

Start with the angle of what the customer perceives to be the benefits or advantages of purchasing your products. Determine why the customer feels a certain way about a certain product.

Peg into the emotional aspect, and you have the answer.

Some people trying to lose weight, for example, spend a lot of money for an "appetite suppressor" when another friend will enjoy his apple for much less and is more satisfied. Is it an apple or an "appetite suppressor?" It's all in a person's perception and what it benefits the user.

Answer 2

the only one i can think of is fatface http://www.fatface.com/ hope that helps