Experts claim Team India’s brand value not to decline after defeat – Cricket News Update
Marketing and advertising experts claim that Team http://www.senore.com/Cricket/England-c56013; however, they predict that the team’s viewership will decline a little.
Comparing the Men in Blue’s current pathetic condition with that of 2007, when they lost in the http://www.senore.com/Cricket/ICC-World-Cup-2011-c100625 World Cup 2007, they reveal that their marketing worth will remain intact as it happened so four years back.
Following the team’s 0-4 series whitewash and loss of their No.1 Test rank, some analysts were predicting that their revenue umbrella would diminish.
http://www.senore.com/Cricket/Michael-Paul-Vaughan-c76145, the former skipper of England, even predicted some days back that International cricket was going to suffer a financial slump in the backdrop of the demise of the Indians who, he told, were the paymasters of the game.
Despite the fact that the team’s viewership ration has fallen to a great extent, the marketers believe that there will be no tip in the business that is attached with them.
Talking to the media today, the Chairman of Madison World, Sam Balsara said, “Defeat or success, nothing affects the value of Indian cricket. Despite the recent defeat, it will be business as usual.”
He further told, “here could be some reduction in the viewership for some time, but the value of cricket, the endorsement market (and) advertisers' appetite to spend on the game and for signing up cricketers as brand ambassadors will not come down."
Alok Bharadwaj, the senior vice-president of Canon India, stated, “Purely from a marketer's point of view, it does not matter. The viewership will not get impacted and the business of sports will carry on the way it has been.”
Having won the World Cup 2011 at their home grounds, the Indian cricketers became marketing goldmines as some of the leading multinational firms hired them as their brand ambassadors. http://www.senore.com/Cricket/MS-Dhoni-c2028, the Indian skipper, is currently working with almost
20 brands.
Despite the advertisers’ claims of all-good situation, Coca Cola, the global beverage brand, exposed some days back that they were likely to suffer huge loss as their more than 6 million cans with a picture of http://www.senore.com/Cricket/SR-Tendulkar-c2556 are going to be dumped as the
legendry batsman had not made his 100th ton in the series.
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