Explain advertisment ...?

Question

Could someone please explain to me the rationale behind this Ad?

http://www.coloribus.com/paedia/prints/2008/3/10/198755/show/

I know the message should be something along the lines of Keep Walking but I can't see how the print reflects the message. Could someone please try and enlighten me?

Thank you.

Answer 1

It looks like a tornado???

Answer 2

Wild and wooly.  I note on left, down near the bottom, a figure which looks like 'Johnny Walker'...who once (I believe) or maybe still, is connected to Johnny Walker Scotch.

Answer 3

...the pencil has 'markers' on it, as it is used and wears down, you pass 'no', 'OK', 'good'...until you get to 'great' =)

so the theme is that you're first idea might be okay, but if you dismiss that and keep on going, you'll eventually get to a "great" idea,.

also the scribbles emphasizes this, as someone has jotted something down and then crossed it out, then again and again...

=)

Keep walking is just the name they've given this promotion, they could have said, keep going, evolve your ideas or something,. but keep walking is kinda nice though...

=))