Explain what the key impact of digital technologies is on the price element of the marketing mix.?

Question

Explain what the key impact of digital technologies is on the price element of the marketing mix.?

Answer 1

prices are easier to find, to compare and it is quite often to see a purchase of a product that is on the other side of the world in case its price is significantly lower.

overall,  a good thing

Answer 2

Hi,

There are many ways to market a small business on the web.  You can buy banner ads, text links, or use PPC.  However, the best way is to get listed in a bunch of portals. Portals and directories are like phone books, and they often provide a lot of traffic because they tend to rank high on Google.

This portal is giving away a free business card holder for lising your business (I got mine a few days ago in the mail).  If you want to know about some other portals, just let me know.

http://www.directoryexclusive.info

Best of Luck