Explain why it is important for an organization to anticipate the need for change.?

Question

What might happen if the need for change is not addressed?

Answer 1

If an organization merely reacts to change, at best they are always playing catch up, at worst they will lose market share to competitors and substitutes of who anticipated the changes and acted accordingly.

  If organizations don't change, they will ot "fit" their environment. Igor Ansoff, and old time strategist advises this fit is determined by the "gap" that you can find from your SWOT analysis.