For this study, write one hypothesis to be tested...?

Question

I am in Soc 101 and I'm stuck on this Study and which theoretical perspective to usethe study is " A business wanted to compare different marketing techniques for their breakfast cereal product, so the research department presented different package designs to 2 groups of volunteers, who had purchased the product in the past. The first group was presented with a package of bright blue and silver design, with an athlete featured; the second group was presented with a green and brown design, featuring nutritional information. At the end of the presentation, each group was given a questionnaire asking their opinions and preferences of the new designs."

Answer 1

you should look at theorists on consumerism like Marcuse or Veblen.

Also look at the research techniques used. If you can't find theories on market study, then study the research technique itself and its viability.

Answer 2

I prospered fairly well in Soc 101 and there was no hypothesis study. Maybe in soc 454 but not in soc 101 THAT"S an INTRO! course who are you kidding? We didn't fall of a turnip truck you know (or was that a turnip truck?) or it might have been a watermelon wagon( I like watermelon) i have blank spots in my memory, oh yeah I"M a University student sophomore, and theres' no hypothetical studies! only in graduate classes for a master's. (or was that a minor no, I'm over 18,) oh c**p I'm a retired person !