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Fox claims Arsenal are more than a club

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Arsenal’s chief commercial officer, http://www.senore.com/Football-soccer/Tom-c35214 Fox has gone on to claim that the Gunners are more than just a club, which is why it is important for the team to operate as a brand.
Fox made these comments recent, following a series of poor results that the Gunners had been producing. He feels that the team is about a whole lot more than winning games, and that at the end of the day, the club needs to make their fans proud of them.
At the moment, Arsenal are going through one of the worst runs that they have ever had. The team is currently sitting in the tenth spot in the league table, having already lost four games at this point in the season.
What makes things worse for the team, is the fact that fifteen points separate them from league leaders Manchester United.
Despite all of these facts, Fox is certain that the team will be able to bounce back, and he has stated repeatedly that the team needs to do a whole lot more than just win games.
"Arsenal Football Club is not only about winning," he told reporters.

"We have a large and engaged fan-base around the world who wants to feel as if they belong to the club, and want to feel proud to belong to the club.”

"That’s my primary business. When they [the fans] see that we can attract – even though we haven't won a trophy in seven years – one of the top global brands in the world for the type of money and financial commitment they're making, that makes our fans feel
proud.”

"So our brand is defined by more than winning."
Irrelevant of what Fox is saying, and despite all his claims that the team is more than about winning, it is very hard to see exactly where he is coming from.
Even if the team is a brand, they need to produce results in order to have something for the fans to support them for.
Nonetheless, it is now a wait to see just how the remainder of the season plays out for http://www.senore.com/Football-soccer/Arsenal-c38429, and if they can prove just how good they really are.

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