Give a definition of a customer's profile?

Question

Give a definition of a customer's profile?

Answer 1

A customer profile is listing of the demographic information and purchasing behavior of a specific customer. It will typically include:

name

address

gender

contact information

An even more robust profile might include:

date of last purchase

average purchase amount

total of last purchase

contents of last purchase

type of payment tendered (cash, credit card - and which one)

length of time the person has been a customer

Some profiles are even more in-depth and provide details as to the number of number of children living at home, birthday information, media habits, other purchasing behavior, etc.