Give me one example each of advertising,personal selling,sales promotion,public relations and direct marketing

Question

plz help me

Answer 1

advertising - a TV commercial selling XYZ insurance.

personal selling - an XYZ insurance agent calls you.

sales promotion -  XYZ insurance gives you 20% off for "good driving".

public relations - an article in the paper about why insurance on motorcycles is now the law and that XYZ offers insurance to motorcyclists.

direct marketing - after your 300th DUI, you receive an offer from XYZ insurance to cover you.

Answer 2

Advertising: A McDonald's billboard or televesion advertisement.

Personal Selling: You own a vacuum shop and personally sell a vacuum to a customer

Sales Promotion: The Coke bottle top promotion is a good example where they had that number you hae to go enter into the Web site to see if you win. Buy One, Get One; buy one @ full price, second half off, etc. gimmicks are also sales promotions.

Public Relatiions: Your company donates $xxxx to a charity adn a local news station picks up, that's PR. Gives your company good branding without "paying" for it (minus the donation or volunteer hours)

Direct Marketing: Sending a credit card offer to someone in the mail. (Junk mail/telemarketing is direct marketing)