Question:

Globalisation's advantage for consumers?

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What a rational consumer would prefer - a local market or a global super market and why?

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2 ANSWERS


  1. A rational consumer must prefer a global super market because of the option of variety of brands and also the price can be compered and above all the best quality can be availed.


  2. ·Long-term thinking, perspectives

    ·Stability

    ·No pressure for short-term success

    ·High identification with the business, stable culture

    ·High commitment

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