Good, no wait, GREAT marketing ideas???

Question

MY BF and I have developed, trade-marked the name, and are patenting the "special" features of a tamper-evident seal meant to be used by:

- restaurants under the re-corking law that allows patrons to take their unfinished wine home with them in some states,

- parents to monitor any use of liquor, or household/prescription medications in their homes

- roomates who want to keep other roomies out of their stuff, confidential mail, etc.

SO, HOW do we go about marketing it now??? We have a website and have used the old 'e-mail our friends to e-mail their friends' thing, but we want to go "BIG".

Ideas?

Answer 1

Hey,

The cheapest and easiest way for you to market your website is with google web search. This will help more people view your web site. So what you need is a SEO.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

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Answer 2

Apply to QVC -- if they accept your products and show it in the QVC shopping channel, this can be your ticket to become big.

Go to the QVC Web site http://www.qvc.com  and download the forms for submitting an idea. Wait for a response, which sometimes can take months or even a year so check their website monthly . QVC also goes from cities to cities so you can present your product personally to their producers.

Your product sounds like it is a good fit with QVC. Note however that once accepted by QVC you must be prepared to fulfill thousands of products ordered.

If you have cash to spare, advertise in B2B magazines. If you want to reach restaurant owners, advertise in magazines such as

Restaurants and Institutions http://www.rimag.com/index.asp

Food Service Director http://www.fsdmag.com

Food Service Equipment and Supplies http://www.fesmag.com/

For parents, try to advertise in parenting publications, or in household/lifestyle magazines such as Good Housekeeping.

For those with roommates, you may want to reach young professionals and even college students. Check out Facebook, create a profile in MySpace, and other sites catering to the young

Answer 3

Marketing in its basic form involves the 4-P strategy, product, pricing, promotion and place. Small business marketing adopts these elements in a different manner than larger entities but first lets define them. The product or service you offer must be right for your target market so you must ensure its properly branded, its comprehensive in its function and you constantly test and tweak it to continue to meet the needs of your customers. The pricing strategy you use must also be tailored to your target market but based primarily on the laws of supply and demand. You must ensure that you price it at a profitable level, one that isn't too low if demand is higher, and one that isn't too high if demand is lower. Your promotion strategies must blend with the pricing because how your price is based on supply and demand but how you craft your advertising, positioning, and communication will also flow with how receptive your target market is to your product. The place is focused on how and where you sell your product or service to your customers. You could have a sales team, it could be online, it could just be you talking directly with your customers. The place also is where you provide the service you offer your customers as well.

The key for small business marketing is how to mesh these elements with the right balance to affect the bottom line for your business. Within these elements there are then going to be a wide range of marketing techniques deployed, such as competitive analysis, detailed research into consumers needs allowing more effective product development, advertising and various marketing communications strategies. Basically, we're talking about understanding customer's needs and fulfilling them with appropriate products, where there is profitable opportunity. It's then down to controlling all of the various strands of marketing and your other internal business activities and processes to forecast revenue with sufficient profitability. Also don't forget, the work you do and the performance of you and your employees goes with your marketing efforts. Having a company whose performance is consistent with how they market contributes to your overall marketing plan.

Answer 4

Take it to restaurants and places where the importance of having the product is evident.