Question:

Google swot analysis

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Google swot analysis

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  1. How about:

    Strengths:

    Stong Market position

    AdWords and AdSense programs

    Proprietary technology and technological infrastructure

    Weaknesses:

    Reliance on Google member networks

    Weak presence in social networking domain

    Lack of product integration

    Opportunities:

    Growth in internet usage

    Online ad spending in the US

    Growth in online video

    Threats:

    Competition from Microsoft and Yahoo

    Click fraud and invalid clicks

    Data scam

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