Gorilla Marketing?

Question

I was told to get a book called "Gorilla Marketing" but really can't afford a book right now. I'm a new business owner and am desperate to get my business name out there. I'm a second hand clothing store, so i don't have a lot of funds. I've been open 4 months, and my advertising budget was spent the first few months of opening (how they tell you to do it, actually) so i have none left. I am still very slow though and am desperate for new business. I've been doing the flier thing... i have them everywhere... laundry facilities, apartments, everywhere but on windshields.

Can someone tell me what methods are in Gorilla Marketing? I need low cost or free advertising. If anyone has read it and can help me out with the main concepts and ideas, that would be great... thanks!

Answer 1

It's not "Gorilla" Marketing but GUERRILLA Marketing by Jay Conrad Levinson  

Here's the website of the book

http://www.gmarketing.com/

Here's the link from the Amazon website

http://www.amazon.com/Guerrilla-Marketin...

If you can't afford to buy the book, go to your local library and borrow the book.  But the book is only $10.17 (or $15 including shipping); buying books can be a business expense and hence deductible from your taxes.

But if you have internet access, just go online and read about "shoestring marketing strategies" (use this keyword when you search for information)

What's in the Guerrilla Marketing book? Nothing revolutionary, really. Here are some of its chapters:

- Sounding Good on the Phone

- Marketing Face to Face: Getting them to look you in the eye and buy

- Describing your business to your prospects

- Looking good in print

The book did a good job in introducing the term "guerrilla marketing" but all its concepts have been in existence for years. Simply research on the Web