Has anyone ever been successful marketing a board game, if so any tips.?

Question

Has anyone ever been successful marketing a board game, if so any tips.?

Answer 1

I would do some reasearch on what is a popular trend or fad nowdays. Then I would base game on that theme. Another thing would be is to make a twist on an old game like checkers.

Answer 2

I had a friend of mine who did back in the 80's. It was based on one of the popular movies of the time (can't remember which one). Anyway, he just made notes of the movie and created good moves and negatives moves (this is before video games). He did all the marketing, built and paid for prototypes, it was amazing what went into it (research). But Star Wars came along and no one picked it up to sell. Timing was everything.

Answer 3

When you say marketing I getting the idea that you've already completed a prototype? If so, congratulations! No easy task that, I'm currently in the middle of a few games myself (mostly rule phases thus far, but some model boards). I haven't got to that stage myself though you certainly have to know who to talk to...board games aren't the big hit they once were. Any favorite games? - I enjoy Diplomacy, Settlers, Chess, Risk, anything really. You could try getting in touch with some of the big name publishers (WB, Hasbro, etc) and see what they recommend, as they dominate the market right now.

I'm setting up a site and looking to include board game strategy articles and maybe some of my rule sets, check it out!:

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