I'm assuming it's a new brand by Safeway food stores. They sell formula, pampers, ointment, baby wash, wipes, baby lotions and powders. I guess it is a generic brand for the store. It looked decent and I compared the ingredients on the formula to the one I normally get (similac) and they were just about identical. I opted for the cheaper one (the mom to mom one). The cost for the 25oz can of powder similac would have been $25 while the other one was only $15. I also got some pampers in that brand for $15 versus what I normally pay for huggies in the same size and amount at $25. I don't know, my baby was sleeping by the time I got home so I didn't get a chance to try these products out but I am curious if anyone else has. Thanks!
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