Help!! media studies students?

Question

lol! theres this word which i cant remember or find anywhere. it means for e.g. two brands to come together for the benefit of both e.g. weightwatchers sponsering neighbours....

i cant think!!!

Answer 1

If you eally want some help this is it.

Get a proper job.

Answer 2

cross-promotion?

strategic alliance?

Answer 3

This is the reason only clever people do journalism courses and the rest do media 'studies'.

Employers hate media studies students so just quit now!

Answer 4

fusion?