Help on sociology essay?

Question

I am writing an essay for sociology class which shows how advertisments sort of subliminally assert gender stereotypes, and traditional gender values.

Can anyone help me with some arguements, instances, and advertisment examples please? thank you in advance =]

Answer 1

Calvin Klein ads usually have a shirtless  man and a woman in a flowing dress.

Food ads usually feature women beacuse they are "the ones who should cook".

Most ads between 8-3pm daily during the week are laundry ads, food ads, baby ads, etc..... because ad exc. usually figure it's all women home at that time and that's who they are directing the ads to.

Watch next time you are watching TV during a weekday.....you'll see.

Beer ads usually involve sports and hence appeal to men.

hope this helps

Answer 2

You could discuss the doctrine of separate spheres and how that led to a division of labor or gender roles in the family. The doctrine of separate spheres refers to the public sphere (working sphere) was at one time a man's world and the private sphere (home sphere) being a woman's world.  Men were suppose to be in the public sphere to earn money to support the family and women were in the private sphere to care for the home and children.  This created a division in terms of the type of work men and women did.  Today, we find men and women in both spheres.  However, women are still largely responsible for the housework, cooking and holding a job.  This is reflected in advertisements. Watch T.V. and pay attention to the commercials, especially ones to do with household chores.  Women are still overrepresented in laundry detergent commericals, and so on.  Hope this helps.