Help w/ marketing project!?

Question

for DECA (a nationwide business competition) we have to pick a struggling company and develop ways to increase and mantain sales/

what company should we choose?

Answer 1

One company that is struggling currently, and has also been getting a lot of press is Starbucks. Because the company was so aggressive with opening stores recently, it is now experiencing over saturation in the market, and profit growth is shrinking. As a result, Starbucks is closing hundreds of stores across the nation, and watching it's stock crumble. This would be a case that is easy to gather information on and since it is such a recognizable brand, it would also interest students.

-Paige

Answer 2

I would go with GM... you can't lose with a blue-chip stock... unless it's GM. LOL.

I understand they're giving away hummers with every tank of gas these days.

Answer 3

Any of the depressed markets like auto or textile industries.

Answer 4

I'd pick Ford Motor Company. The F150 has been the best selling vehicle in the world, until now. Oil prices are changing everything. It would give your team a chance to "think green."

Scott from...

scottchaneywrites.blogspot.com