Question:

Hey i need help my grammer?

by  |  earlier

0 LIKES UnLike

Design Coffee Shop will begin operations in July 2009. Plans also include undertaking a small expansion with 6-8 months of beginning operations."

Brief outline of your business concept:

Design coffee shop is company involved more greatest the originally coffee shop It providing graphic design and marketing communication services. it not provide big business . It just likes a small business

Every day, millions of Americans wanted to sit down and enjoy the smell cup of coffee and lay back & see the background artwork from graphic design artist.

"A person had dreamed to spend more than 50 cents for a cup of coffee. A few years, now they glad to pay $1 to $4 for their cappuccino, mocha latte or vanilla ice blended drink

The specialty-coffee business is growing at a healthy pace.

The completive the Starbucks, The Coffee Bean, Pet’s, Dietrich’s and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans' coffee preferences have broadened and matured, many are asking for more from their design coffee shop

Vision and Mission Statement

The design coffee shop will become the more like small museum. We will serve a perfect product at a very competitve price We will also be a meeting place for graphic design artists and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.

Our primary goals over the next year are:

1. Secure financing for start-up of at least $1,000 for space and equipment.

2. Renovate our space in San Berniorndio.

3. Acquire equipment necessary for business, i.e. coffee pot, cappuccino machines, blenders, etc.

4. Make agreement with coffee distributors, and bakery vendors.

5. Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor)

6. Open for business and become the foremost coffeehouse in the area.

MARKET OPPORTUNITY

Ownership

The Design coffee shop is a general partnership between Lisa and Sandy Mason. Each partner is equally financial involvement in operation and management of the shop, each to her own abilities.

Location and Facilities

The Design coffee shop is located in the Old Town section of San Bernardino, California. We currently own the building we will occupy, though painting and renovation are sorely needed.

Products and Services

Description of Products and Services

The Design coffee shop will offer high quality coffee, tea, hot coca, and cappuccino, at a very reasonable price.

we also buy cooking from other store.

Key Features of the Products and Services

All drinks will be made with filtered water and the highest quality ingredients we can get.

Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.

We will offer designer flavored cream and five kinds of sweetener, i.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.

Production of Products and Services

We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses.

Future Products and Services

Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice.

Comparative Advantages in Production

Our low overhead and cheaper pricing will be the key to our success.

Industry Overview

Market Research

There are other businesses that serve only coffee in our Old Town.

Size of the Industry

Nationally, the coffee shop industry is quite large, but in somewhere, there are more. Key Industry

Trends

This industry is booming at the present time, there is a trend toward small cozy places and away from the large generic chain.

Industry Outlook

The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time.

Marketing Strategy

Target Markets

Our target market is a artist and writers who need a nice quite cozy place to think and do their work.

Description of Key Competitors

Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home-style restaurant, the last one, and our biggest competitor is an antique store with a "tea room".

Analysis of Competitive Position

Our pricing strategy and comfortable atmosphere will be the key to our success. None of the other shops in the area can offer this.

Pricing Strategy

We will offer three sizes of drinks, small $1.00, medium $1.50 and large $2.00.

Our cookies and brownies will sell for $1.00 each

Promotion Strategy

We intend to advertise in the local newspapers and offer a "frequent drinkers club" discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons.

Management and Staffing

Organizational Structure

Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees. Pyrimid a tall hierarchical structure, in other words, then I would be the boss, with a general manager working as your employee, who has a team, that on its turn supervises the employees. I think I mean a Flat structure (with the owners being “one of the guys”)

Management Team

April and Arlene will share management and supervisory responsibilities equally. Arlene for the morning shift. April for the afternoon shift.

Staffing

We will hire two busboys and two waitresses; these will be recruited from the local high school.

Labor Market Issues

In this area there are many high school students looking for work, part time or full time, we want to fill that need.

Market Risks

The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business.

Implementation Plan

Implementation Activities and Dates

. Complete renovation 2/15/09

Purchase and set up equipment

Interview staff

Hire staff

3. Begin preliminary advertising 2/15/09 (Not yet)

Operate for 1 week unannounced (to get the kinks out, people notice "new" businesses, word of mouth will get out there, be ready)

Notify local newspaper your grand opening will be (no advertising cost, you'll be swamped!)

4. Purchase and setup equipment 2/15/09 (This is mentioned above.)

5. Open for business 7/1/09

Financial Plan

Balance Sheet

Current Assets:

Building $150,000

5 computer $

Furnishings $5,000 if I go for a good atmosphere, you’ll need more than that probably, unless you get money from the government (you are promoting culture in the end!)

Equipment $1,000

Cash

Arlene $5,000

April $4,500

Accounts Receivable

None

Inventory

Coffee $1,000

Tea $500

Other Assets

Cups $3,000

Total Current Assets

$182,800

Liabilities:

Accounts Payable (monthly)

Water $200

Phone $150

Electric $500

Donut Vendor $1,000

Warehouse Club $1,000

Coffee Distributor $1,000

Wages $5,000

Advertising $1,000

Taxes Payable

Property Taxes $500

Employee Taxes $2,000

Operating Loans Payable

Startup Loan $500

Printer $ 97

Total Liabilities

$12,947 on going per month

Projected Income

March 05

Coffee $6,000

Tea $2,000

Cookies $1,500

Donuts $2,500

Misc. $4,000

Total Income for March

$16,000

Total Projected Net Profit (Cost/Benefit)

$3,150 for March

This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month.

 Tags:

   Report

1 ANSWERS


  1. Yes you certainly do .

Question Stats

Latest activity: earlier.
This question has 1 answers.

BECOME A GUIDE

Share your knowledge and help people by answering questions.