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Hi.. how Starbucks achieve its product differentiation strategy?

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Hi.. how Starbucks achieve its product differentiation strategy?

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  1. I dont think they have product differentitation as such. More of a brand differentiation. Again it depends on which products you are talking about.


  2. http://endlessinnovation.typepad.com/

    plenty of info. on starbucks..just search in this website..will be helpful
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