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I need help with my homework can someone clarify this for me preferably a college teacher?

Integrate, into your strategic plan for a retail business, how you will integrate the use of internet based sales and/or direct marketing. How could you start a business purely using the web or direct marketing in the creation of your business? Outline what services and amenities you will offer consumers through the use of web based sales.

Week Four

During class, visit the school library and begin to visit various web based retail websites. Make observations as you navigate through the site and see how they are conducting sales. What products or features do they offer that are exclusive to the web only? Is this a web only based retailer?

For Direct Marketing, what medium will you use? Print, radio sales, or cold calling?

Document at least three of your findings in a report and cite all references used.

Your strategic plan should address the following:

1. Restate the type of business. Will this purely be web based or a fusion of a store location and web based r

1 hour ago - 3 days left to answer.

Answer 1

Part 1:

You are being told to start a retail business. One channel of distribution will be online sales. How would you go about setting this up? Provide a detailed outline of the services you might provide via the Internet.

Here's an example for you:

A person owns a brick and mortar jewelry store. They decide to also make sales available via the Internet. So, some of the services they might provide would include:

Online Catalog Sales

Certified Diamond sales

Free Ring Sizing

Free Shipping

Free Gift Wrapping

Next, they way to know how you might set up a business using the Internet ONLY. How would you promote it? How would you identify your target audiences?

Week Four:

They want you to visit various online retailers and cite some of the different services and features of various sites.

For Direct Marketing, which medium will you use? Why?

(My advice is to use print - it's easily targeted, easy to measure and can offer you a more tangible Return on Investment.)

Good luck.

Feel free to e-mail me if you have additional questions.