How advertisement works How gender works how are they connected?

Question

How advertisement works

How gender works

how are they connected?

Answer 1

Modern research reveals that most of the advertising methods and practices are based on the so called studies made on insects and animals, the results of which are brought into adveertisement practices for human beings.  That is why most of the advertisement have poor impact on sales.  For eg who will buy the toothpaste that whitens the teeth of a cow? Or a car besides which a curvy girl is standing?

Answer 2

There is a guy named Jackson Katz that talks about all of this very clearly.  You should check out some of his work.  You can find most of it online.  I've posted a link to one of his sites below.