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How can I create an effective online scavenger hunt promotion?

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I've heard of online scavenger hunts, but have never been able to find one to benchmark it. Has anyone done one or participated in one that you enjoyed? If so, please describe how it was done. Thanks!

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  1. Saw one but they maDE it so hard to find the items I gave up after an hour and never went back. It was Pogo.com. They usually haVE good games there but that wasn't.

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