How can I get my hands on Remnant Advertising/Media Space?

Question

I would like to get the rights or work out deal with media owners for their advertisement space. I am not looking to buy, however, i am looking to sell their space to adverisers and take a commission. How can i convince them to list their adspace on my online exchange? I am particularly interested in Remnant Advertising space.

How can I get my hands on it?

Who must i speak to?

When is the right timing?

Where is it available?

Answer 1

For the near future we see no reason to expect that the current day-to-day duties of advertising agencies will dramatically change with regard to the print advertising industry. However, we do believe that their influence will continue to spire. There are several reasons for this belief.

First, as business becomes more and more global, an increasing proportion of advertising business and revenue will be consolidated into the hands of advertising agencies that offer global reach and know-how.

Second, as with many other businesses, advertising agencies have seen their share of mergers and acquisitions. Ultimately, this means larger agencies with larger portfolios of products and services as well as a greater concentration of pecuniary clout.

Third, although the publishing business has seen its share of consolidations, the ease at which a business or individual can launch a publication is increasing. This coupled with the decreasing cost of printing equipment has led to a general glut in the number of publications available to consumers. Consequently, advertisers and specifically their agencies now have more choice than ever of targeted ways to reach consumers. This is true even without consideration for the expanding alternative sources of media such as television, radio and the Internet.

Will the print advertising industry go away? Not likely. Though it has been predicted for years, people... consumers still place a premium on the printed word. Sure, tastes will change as will the places people go for various types of information but rather than make the print advertising business obsolete change will force the industry to further concentrate its focus and value. This was seen most clearly during the dot com heyday when even this new form of media turned to print advertising to promote their business. This was by in large driven by advertising agencies that already knew the power and influence of print advertising.

In summary, it is likely that advertising agencies will continue to play an increasing role in the print advertising business. Publishers will, like it or not, be forced to work more closely with agencies to provide specialized and unique benefits. To some extent the line between advertising and editorial sacrosanct may blur as it has done with other forms of media. Undoubtedly this will mean more creative and sophisticated methods of reaching consumers... good news for advertising agencies and their clients.

http://www.printadvertising.com/adagenci...