How can I identify a phishing web site?

Question

How can I identify a phishing web site?

Answer 1

Check the address

Look for flaws on the page

Look where its hosted domain/country

Answer 2

Use  a small plug-in from Web of Trust, works with all browsers and will show a colour rating beside the address bar, ranging from Red for dangerous through to Green which is safe.  

More details:

http://cotojo.wordpress.com/2008/06/30

This is updated every 30 minutes, is backed by phishing groups, spamcops etc, and also community members who can rate sites based on their own experience.