How can I promote or advertise my nonprofit website?

Question

My website: http://www.journeyofabook.com

won't make a profit and I want to have it listed in ad directories to get known.

What can I do?

Answer 1

Social networking as a whole are becoming as popular as search engines such as Google and Yahoo. In fact Google bought Youtube® and started their own Myspace® type website called Orkut® and Yahoo attempted to buy Facebook®. Social networking is such a bonanza that doesnt even know their own limits of how large they will grow. Where does your small business fit in? Since they are free there is no money investment to make, but you will have to invest your time, especially in the beginning. You will need to take time to learn the site, set up your profile, and make friends. Remember, you are looking for ways to make the time you spend using this website as an advertising tool as fruitful as possible. Of course set up your profile with the focus of your business objectives and reaching your goals, and always abide within the rules set by the websites. Your investment of time is your efforts to build your network, because it will take trial and error to learn what is best for your business in social networking. Taking the time to build your network is the number one emphasis when it comes to social networking for your small business.

There are other emphasis which I will list below in no particular order:

    * Try an individual profile as a representative of your business before you try a group profile for your business to give an idea of the time it will require to build a network

    * Dont sign up for too many social networks, you risk diluting your message and emphasis.

    * Share the networking responsibility with other employees or business owners once you have a business profile

    * Dont be distracted easily, remained focus on what your business objective and building your network to reach your goals. If needed, set goals for building your network.

    * Dont be afraid to get a little personable, people do enjoy talking to other people when networking, not just a profile on a website.

    * Dont be random when searching for friends for your network. Its a waste of time, choose your friends carefully, and then extend invitations to their friends and their friends and so on.

    * Alter your preferences on your profile to reduce spam and unsolicited offers. This will save you time as well.

Remember social networks can be people who are very passionate in one way or another about their cause so you need to be the same way concerning your small business on social networks. If you are its a very easy way to advertise and grow your small business on a budget.

Answer 2

If it's not-for-profit then why is it stuffed with adsense adverts? Just to cover the registration and hosting charges I suppose?

If you are serious about wanting to be listed in the search engines, you have to play by the search engine's rules :

Follow these five tips.

1) Lose the adsense. No free directories will list you if you have an adsense site. Some paid directories will.

2) Rewrite the whole website using HTML and lose the javascript. Search engine robots hate java/flash etc.

3) Think of what words or phrases (keyphrases) your core audience would put into a search engine to find your website.

Make a list of those keyphrases and stick to them like glue.

4) Put some interesting (keyphrase rich) content on your site. How do you expect a search engine robot to know what your site is about if a human being has no idea?

5) Most important - in the meta tags of your site write a short individual keyphrase rich title for each page.

6) Next - in the meta tags of your site write an individual keyphrase rich description for each page.

You need to see http//:www.optillion.co.uk

All the best with your efforts.

Cheers Bigpathome

Answer 3

http://www.piczo.com - There you can set up your OWN website to advertise your website..

Hope I Helped

:)

Answer 4

stephen, can i still be the first one to write in your book?

:] please

Answer 5

One of th best ways to promote your none profit website is making sure it is listed well in all the search engines under the proper terms.  Do a search on google for 'submit url' and subkit your url to all the different sites.

Become active in forums related to your area and start posting and responding to other posts.

Make sure your site is relevant for search engines and users you are targetting.

Add a blog and submit your site to other peoples blogs.

Answer 6

Free link exchanges are a good idea. Or you could use a PPC (pay per click) service likeGoogle Adwords, but that'll cost.

Or write an article about your website and post it onto ezinearticles.com or goarticles.com

Write a press release and submit it to press release sites such as prweb.com

A list of popular social media and blog sites you could use too:

dig.com

del.icio.us

slashdot.com

RedDot.com

stumbleupon.com

blogmarks.com

technorati.com

bloglines.com

mybloglog.com

giveawayproject.com

Good luck!

Answer 7

You'll have to dip into those non-profited pockets of yours. OR: I'm not an internet expert but why dont you try contacting other non-profit sites like yours and offer to advertise their sites if they advertise yours. Just a thought. Give it a go.

Answer 8

You can post your ads for free at Zikbay.com - http://www.zikbay.com. Visit this site and you can have your own free online store!

Answer 9

1] Advertise free on free classifieds that ACCEPT your url's and websites like http://sellit-right.com/ - You dont need to confirm email address. Loads more? ckeck it out.

2] Make use of or create blogs and write about your sites and allow people to comment and link to you too.

3] Make use of directories like www.dmoz.org/