Question:

How can a consumer research company use their research to assist the consumers adoption of new products?

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Stages of the consumer adoption process:

Awareness: The buyer becomes aware of the product.

Interest: The buyer seeks information and is receptive to learning about the product.

Evaluation: The buyer considers the product’s benefits and decides whether to try it.

Trial: The buyer examines, tests, or tries the product to determine if it meets his

or her needs.

Adoption: The buyer purchases the product and can be expected to use it again

whenever the need for this general type of product arises.

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2 ANSWERS


  1. You will find even more if you click on articles, good luck

    http://www.quirks.com/topics/consumer_re...


  2. polling the market. surveys.

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