How can i describe a target market of a car valet service for my business coursework?

Question

How can i describe a target market of a car valet service for my business coursework?

Answer 1

Well firstly you've got to conduct your MR (market research) to see who would be interested in your service. Then you've got to break those groups down to segments such as demographic, socio-economic, geo etc. The by looking at those results and compared to your costs it should tell you who is more likely to use your valet service and that will give you your target market - i'd imagine you'd be looking at Professionals aged between 30 - 60, earning maybe around 40, 000+. But at the end of the day you've got to do your research first without it you ain't a chance of finding your target market.

Answer 2

depends on what it is. If your target is young affluent businessmen in out of town business park, then say this. If its for householders on large council estates, then say that.... i dont know who you are aiming at...