How can management apply Herzberg’s “motivator” factors?

Question

How can management apply Herzberg’s “motivator” factors?

Answer 1

Herzberg's two-factor theory: -

Maintenance: humankind has basic needs (hygiene needs) which, when not met, create dissatisfaction. However, meeting these needs does not make us satisfied, it just stops us from becoming dissatisfied. Herzberg used the analogy of  'hygiene' as it aptly describes something that is necessary, to maintain good health by prevention of sickness - also termed as maintenance needs, e.g. supervision, working conditions and company policies.

Motivators: a separate set of needs which, when resolved, can make employees feel satisfied. Numerous examples of reward exist, e.g. Salary enhancements, sporting facilities and company cars.

Answer 2

You will need to look at the maintenance factors such as:

policy

relationship with supervisor

work conditions

salary

company car

status

security

relationship with subordinates

personal life

Job satisfaction comes from a wide range of different issues. You will need to address those issues and 'maintain' them. You'll also need to give motivational perks such as achievement, recognition, responsibility and also job advancement.