How can viral marketing be applied to enhanced the marketing efforts of a regional theatre?

Question

How can viral marketing be applied to enhanced the marketing efforts of a regional theatre?

Answer 1

Have you tried putting any video up on YouTube?

What about sending the actors out to local parks to perform a few scenes? This actually might make for good videos to put on YouTube.  I would even tell the people in the crowd that the video is going to be on YouTube at they should check it out to see if they are in it... and maybe comment.

Maybe try giving out t-shirts if the scenes you perform involve crowd participation. T-shirts should be simple and include the URL to your web site.