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How come Pepsi never sponsored the Olympics?

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How come Pepsi never sponsored the Olympics?

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  1. I collect Olympic pins and Coke has been on them since at least the 1984 games


  2. coke has a contract and been having one since i could remember

  3. coke beat them to the punch and have decided to perpetually sponsor it ever since

  4. Maybe they didn't have a budget to sponsor the Beijing Olympics.
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