How come disney sold their land at Disney World to the four seasons? ?

Question

http://www.reuters.com/article/industryNews/idUSN2539791920080825

Answer 1

Because as Disney resorts grow so does different Niche markets and this was a big niche market and of course they want in on it. :)

Answer 2

for money money money!

Answer 3

I know that I was suprised that Disney did not just lease the land to them.  But they really got a great deal on land that they were never going to develop.

Answer 4

Disney Won!  Up Front, Four seasons on the long run.

Answer 5

The money that Disney made on the deal funded their entire newest cruise ship.

$900 million is a lot of money but that is prime real estate.