How did the McCanns get all that publicity/advertising/PR?

Question

This is not meant to be a part of the whole anti-Mccann thing, although I do think they have been given far too much publicity for something that was essentially their fault. I'm interested in the marketing.

What im really interested in is how they managed to get all that free advertising? Do they have contacts or did they buy it?

I mean, I know a few people who work in marketing and to get the kind of TV publicity and the advert during the UEFA cup final would have cost millions. Even panorama was biased towards them, do they have a manager?

Answer 1

In the US political campaigns are paid for by public supporters and lobbyist (a lobbyist is a company that supports a certain candidate through campaign contributions in exchange for political favors from the candidate once they are elected). The lobbyist is at the root of all political corruption. In order to stop this corruption, Congress passed a law which restricted how much money a company could contribute. However, they found a loophole which allows them to automatically subtract contributions from employee payrolls, saying that these were individual contributions instead of company contributions. Got to love America, Land of the free home of the corrupt.

A good example of how big companies control the government would be the Kyoto International Conservation Treaty that was swept under the carpet during the Clinton administration then killed all together by the Bush administration. This treaty would have cost's the power companies billions of dollars. Also the US government put the scientist that were claiming Global warming was insignificant to the ecology on the platform while those who were trying to exploit the dangers were forced to remove their websites and to keep their mouths shut or suffer the consequences. This was based 100% on the power company lobbyist. By the way I bet only about 1 out of a 1,000 Americans ever even heard of that treaty. Then there's the war in Iraq, there's still a large amount of people who think were there to spread democracy, protect our freedom and because of 911. Hummm, gas prices have gone from $1.20 to $3.60 per gallon. Exon reported like 40.6 billion in profits last year, I heard that (not sure if it's true) this is more than all the other corperate profits in America combined.

Answer 2

i would of thought that they got it for free considering the nature of what had happened. They have ( i dont like to use the word made but unsure how else to phrase it) money by donations that people have sent them so i would of thought some of that money would of been used in some sort of advertising like leaflets, radio ect ect. Not sure they have a manager as such but i'm sure they have someone who is helping them do all of this and to get them air time. I have a small advertising company in ireland and if i could of been any assistance to them then i would of done it for free. Maybe others feel this way aswell. I know you said it was their fault she went missing and i'm not going to get into all of that but at the end of the day a little girl went missing and is still missing as of today.